Search Engine Optimisation is the implementation of certain techniques on a web site, to help it attain a high ranking, for a given keyword or key phrase, on a Search Engine or Web Directory. This is usually Google. as a high ranking here will attract the highest amount of traffic to the site.
Googles stated objective is to serve up the most relevant web sites for any given search. It does this by analysing all web pages containing the search phrase and them ranking them according to certain proprietary criteria (using a secret algorithm).
By trial and error, it has been discovered what factors most influence Google to rank any site highly. A high ranking page is considered to be on the first page of search results (the top ten).
Search Engine Optimisation consists of working within the site (called on site optimisation) and off site, particularly with regard to gaining exterior links pointing to the site.
It is much easier to build in Search Engine Optimisation as the site is being built and this is what we do to all sites that we build.
We can undertake retrospective Search Engine Optimisation at a cost which depends on the type, size and structure of the site. Please click the link to ask for a price to undertake Search Engine Optimisation on your website.